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Developing a Strategic Marketing Plan (Fall 2024)

Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Eleazar Noel He / Him
Faculty
5
Timeline
  • October 8, 2024
    Experience start
  • December 2, 2024
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Marketing analytics Market research Marketing strategy
Skills
strategic marketing marketing research marketing master of business administration (mba) marketing planning research
Learner goals and capabilities

During the Summer Term, groups of 7 graduate level MBA students will utilize their marketing knowledge to assist your organization in seizing a marketing opportunity, devising a strategic marketing plan, or resolving a current marketing challenge. They will employ marketing research, strategy, digital promotional tools, and industry best practices to develop a comprehensive report and presentation.

Learners
Graduate
Intermediate levels
30 learners
Project
15 hours per learner
Educators assign learners to projects
Teams of 7
Expected outcomes and deliverables

Students are required to hand in a comprehensive report or Marketing Plan of 10-15 pages, which should encompass their research, analysis, insights, and recommendations.


Furthermore, students are expected to provide a pdf/ppt slide deck condensing their main findings and recommendations, which will be shared with the company's employees.


Finally, students are given 15 minutes to present their crucial findings and recommendations during a presentation.

Project timeline
  • October 8, 2024
    Experience start
  • December 2, 2024
    Experience end
Project Examples

Marketing, Market research, Marketing analysis, Promotion

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learners’ questions as well as periodic messages over the duration of the project.

Provide an opportunity for learners to present their work and receive feedback.

Provide relevant information and/or data as needed for the project.

How is your project relevant to the experience?