Applied Marketing
General
- Diploma; 3rd year
- 30 learners; teams of 5
- 30 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 2/6 project matches
- Anywhere
- Academic experience
- Any company type
- Any industries
Categories
Project timeline
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January 1, 2025Experience start
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April 8, 2025Experience end
Overview
- Details
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The project is the focus of a third-year course in which students work in small groups to develop new marketing and business development strategies for a live client. Students will take the information learned throughout their 3- years within the Advanced Marketing Program and apply this knowledge and creativity to help find new opportunities for a selected business.Students focus in on completing competitive analysis, market analysis, developing new product ideas, offering new distribution ideas, and marketing and advertising concepts.
- Learner skills
- Competitive analysis, Situation analysis, Market analysis, Marketing, Business development, Creativity, New product development
- Deliverables
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Students will work towards crafting a complete situational analysis, proposal, and formal presentation of key ideas and concepts to help solve a problem or introduce a new opportunity.
Project Examples
Companies that are interested in students coming up with new ideas for their company specific to: product, pricing, diversification, market, competitive positioning, and business development.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
What challenges is your company or organization currently undergoing that could use business development, strategic, or marketing assistance?