Increasing revenue potential

Technology stack suggestions

Competitive Analysis

Engaged group of post-graduate students, eager to help clients and build on experience.

What our students will do for your organization

Client Brief

• Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool.
• Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics.

• Craft a thorough client brief with an understanding of SMART goals and objectives.
• Provide an analysis of the client’s organizational structure and technology tools.

Strategy Overview

1. Provide an overview of the client’s current CRM strategy
2. What does the competitive landscape look like? Identify the key players and create a competitive positioning matrix based on the client’s value proposition in relation to their competitors. 
3. Based on the competitive matrix, explain how their customers are currently experiencing value (in exchange, in use, and/or in experience) and craft the client’s value proposition.  

Implementation Plan

• Map out an effective plan for success to roll out the suggested next steps.