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Assessment and Strategies for Competition and Growth

BA470
Closed
Lakeland College
Lakeland College
Vermilion, Alberta, Canada
JT
John Turvey
Economics Instructor
3
Timeline
  • January 4, 2021
    Experience start
  • January 22, 2021
    Project Scope Meeting
  • March 12, 2021
    Experience end
General
  • Diploma; 2nd year
  • 16 learners; teams of 6
  • 24 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 3/2 project matches
  • Anywhere
  • Academic experience
  • Startup, Small to medium enterprise, Sole proprietorship
  • Any industries
Categories
Accounting Market research Product or service launch
Skills
competitive analysis business strategy marketing strategy data analysis research
Project timeline
  • January 4, 2021
    Experience start
  • January 22, 2021
    Project Scope Meeting
  • March 12, 2021
    Experience end
Overview
Learner goals and capabilities

Gather objective insights from enthusiastic business students by participating in a comprehensive strategy review with the Lakeland College Case Studies Class!

Expected outcomes and deliverables

Students will research and assemble information about how your business if affected by the economy, your industry, and your competition. They will seek out and identify your strengths, efficiencies, and vulnerabilities. After the information has been reviewed and analyzed, they will present their findings and recommendations in a narrated presentation with accompanying documentation.

Project Examples

In this assignment, students will conduct an overview of your business and gain an understanding of your industry and competitive landscape. As a participating organization, you can direct their research by providing particular areas of interest and context on challenges you face, but their review will be a general one that takes in the organization as a whole. By allowing students to perform an unbiased assessment and review, you’ll receive unique insights into areas where they offer special insight.

Students will identify strengths, weaknesses and areas of opportunity. They will provide recommendations to address your business needs and insights into areas of potential growth.

Recommendations can include, but are not limited to:

  • Opportunities to streamline costs
  • Improved accounting procedures
  • Changes to supply chain management processes
  • Go-to-market strategy for new products or services
  • Changes to your digital marketing strategy
  • Overhaul of branding or communication strategy
  • Pricing or service structure changes
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.