New Product/Service Marketing Plan
Timeline
-
January 19, 2024Experience start
-
February 10, 2024Initial meeting
-
March 13, 2024Executive Summary Due
-
August 29, 2024Experience end
Timeline
-
January 19, 2024Experience start
-
February 10, 2024Initial meeting
During this initial meeting students will cover a communications plan
-
March 13, 2024Executive Summary Due
The student group will be presenting a one page executive summary and project plan
-
August 29, 2024Experience end
General
- Undergraduate; 3rd year
- 80 learners; teams of 4
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 3/10 project matches
- Anywhere
- Academic experience
- Start-ups
- Any industries
Categories
Skills
Project timeline
-
January 19, 2024Experience start
-
February 10, 2024Initial meeting
-
March 13, 2024Executive Summary Due
-
August 29, 2024Experience end
Timeline
-
January 19, 2024Experience start
-
February 10, 2024Initial meeting
During this initial meeting students will cover a communications plan
-
March 13, 2024Executive Summary Due
The student group will be presenting a one page executive summary and project plan
-
August 29, 2024Experience end
Overview
- Learner goals and capabilities
-
A group of students will put together a marketing strategy for a new product or service you are launching, with an emphasis on digital marketing, SEO and social media.
- Expected outcomes and deliverables
-
The Inbound Digital Marketing report should outline the inbound strategy for the B2B focused business, including the following:
Market Analysis & Goals
- Business Objectives
- Market & Competitive Analysis
- Baseline Metrics - website and social media audits
- SEO Audit
- Digital Marketing Measurement Model (DMMM)
- Google Analytics & Google Tag Manager
Project Examples
A group of students will put together a marketing strategy for a new product or service you are launching, with an emphasis on digital marketing, SEO and social media.
- Marketing plan for new product launch for a retail store
- Strategy to differentiate a new lower-priced product from main offering
Students develop an inbound digital marketing strategy to increase lead generation for a B2B focused organization. Within the project deliverables they complete audits on the current website, SEO and social media presence. They create a campaign idea and build out various components of a digital marketing strategy including:
- Google Analytics Optimization
- SEO
- Content Strategies
- Social Media Strategies
- Lead Generation Strategies
- Landing Pages and Forms
- Email Nurturing & Workflows
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Please attach the data set you want students to analyze
To participate, you must assign a project contact who works in marketing within your organization. Please confirm you can meet this requirement.
Our students are able to work with any company with an annual marketing budget of $50K or more. Please confirm you meet this requirement.
Which of these broad categories best describes your business?
Timeline
-
January 19, 2024Experience start
-
February 10, 2024Initial meeting
-
March 13, 2024Executive Summary Due
-
August 29, 2024Experience end
Timeline
-
January 19, 2024Experience start
-
February 10, 2024Initial meeting
During this initial meeting students will cover a communications plan
-
March 13, 2024Executive Summary Due
The student group will be presenting a one page executive summary and project plan
-
August 29, 2024Experience end