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Strategic Marketing and Marketing Plan - 2023 Fall

MKTG3042
Closed
Fanshawe College
Fanshawe College
London, Ontario, Canada
DM
Dhaval Motwani
Professor
2
General
  • Diploma; Capstone
  • 35 learners; teams of 6
  • 40 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2/1 project matches
  • Anywhere
  • Academic experience
  • Startup, Family owned, Small to medium enterprise, Social enterprise
  • Any
Categories
Marketing Market research Product or service launch Marketing strategy
Skills
digital marketing competitive analysis business consulting business strategy market research
Project timeline
  • September 5, 2023
    Experience start
  • December 10, 2023
    Experience end
Overview
Details

Your organization has a product or service requiring a marketing plan. Up to six student teams in each cohort will spend over 10 weeks (40+ hours) conducting research and developing a Strategic Marketing Plan including recommendations for implementation. Students will conduct a situation analysis, research your product/service (including potential target market, competitors, and industry considerations), formulate alternatives, and recommend strategies and implementation plans. All students in each cohort will work on your plan and in the end, you will receive up to six Strategic Marketing Plans.

Learner skills
Digital marketing, Competitive analysis, Business consulting, Business strategy, Market research
Deliverables

Referencing available information from research, students will provide a Strategic Marketing Plan with implementation recommendations.

Students work in groups of four to six and you will receive up to six marketing plans based upon the number of students in the cohort.


Project Examples

In the Strategic Marketing and Marketing Plan Course, the capstone of the Business Marketing Diploma program, students will research available information and develop a Strategic Marketing Plan including recommendations for implementation.

Projects the students are well-equipped to work on include (but are not limited to):

  • Developing a strategic marketing plan for a new or existing business, product, or service
  • Developing a new product launch plan
  • Rebranding or marketing of an existing product
  • Market research or competitive analysis
  • Expansion strategy

Note: finance or human resource related projects will not be a good match for this cohort.


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call or Zoom meeting with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Depending on the scope of the project, you may need to provide internal information to the students. They are able to sign NDAs in this case.

Plan on one virtual introduction meeting and one virtual checkpoint meeting (up to one hour per meeting) with each of up to six student teams.