Shoppers Research W22
General
- Undergraduate; 3rd year
- 25 learners; teams of 4
- 12 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2/3 project matches
- Canada
- Academic experience
- Any company type
- Any industries
Categories
Skills
Project timeline
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February 7, 2022Experience start
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February 8, 2022Group agreement
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April 12, 2022Experience end
Timeline
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February 7, 2022Experience start
-
February 8, 2022Group agreement
Attendance, expectations and overall respect in a contract, signed by the group.
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April 12, 2022Experience end
Overview
- Details
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Student-consultants will work in groups of approximately 4 to apply their knowledge in digital/social marketing to help your retail organization seize a marketing opportunity and develop a strategic plan to increase customer digital engagement and get customers to do some marketing for you. Students will analyze current applications and use Industry recognized concepts to make recommendations to your digital/social marketing. The range of applications that may include; Getting customer attention, participation, engagement, advocacy, reviews, and loyalty.
- Learner skills
- Advocacy, Social marketing, Strategic planning, Marketing, Research
- Deliverables
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1. A written report that summarizes the findings, recommendations, and action plan.
Project Examples
Based on their in-depth research and analysis, the student-consultants will identify future opportunities for the retailer and recommend specific strategic actions, including an implementation plan.
Area of Focus:
Students will focus on both digital marketing, including analyses of: the website and social media platforms the company uses. This will lead to insights and recommendations that address opportunities for organization.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Be available to present to the students on current issues/current state/goals/Q+A period a few days prior to the assignment start
Be available and have someone dedicated to answering questions and be present through either Zoom meetings and/or email.