Starbucks College Achievement Plan

SCAP
Closed
Arizona State University (ASU)
Tempe, Arizona, United States
LA
Starbucks Scholar Project Coordinator
1
General
  • Undergraduate; Senior, Sophomore, Junior, Freshman
  • 50 learners; teams of 5
  • 20 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2/2 project matches
  • United States
  • Academic experience
  • Any
  • Any industries
Categories
General Graphic design Communications Market research Competitive analysis Market expansion
Skills
planning process optimization secondary research social media campaigns value propositions market research surveying
Project timeline
  • March 28, 2022
    Experience start
  • April 6, 2022
    Project Scope Meeting
  • April 7, 2022
    Project Kick-off
  • April 7, 2022
    Project Kick-off
  • April 12, 2022
    Progress report 4
  • April 15, 2022
    Deliverable #1: Research and Feedback
  • May 7, 2022
    Experience end
Overview
Details

This course is designed for Starbucks Scholars to take part in projects hosted by different organizations. Project based learning opportunities are online, short-term experiences that partner you with industry professionals to complete projects in that field. These projects range across interests, including developing social media campaigns, conducting market research, working with students in the classroom and many more.

Learner skills
Planning, Process optimization, Secondary research, Social media campaigns, Value propositions, Market research, Surveying
Deliverables

Project examples include, but are not limited to:

  • Market Research: Conducting primary and secondary research, surveying potential customers, and evaluating the market potential.
  • Market Positioning: Developing value propositions and use cases for specific market segments.
  • Internal Process Optimization: Analyzing a value and supply chain.
  • Competitive Advantage: Developing a competitive matrix and differentiation.
  • Business Model Testing: Validating business models.
  • Pitch & Deck Development: Creating materials for investor presentations.
  • Strategic planning
Project Examples

This opportunity will provide your organization with real business solutions to real challenges and provide exposure for your organization among high-quality learners.

Throughout the project, groups of student consultants will synthesize a consulting report based on your challenge, produced in collaboration with academic, industry, and best practice input.

Subject Areas

  • Market research
  • Advertising
  • Branding
  • Consulting
  • Education
  • Curriculum
  • Social media
  • Digital marketing
  • Graphic design
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.