Corporate and Organizational Communications

Closed
Northeastern University
Boston, Massachusetts, United States
CH
Partnership Development Coodinator
(7)
6
General
  • Graduate
  • 50 learners; individual projects
  • 10 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 7/5 project matches
  • Anywhere
  • Academic experience
  • Any company type
  • Any industries
Categories
Marketing Internal communications Workplace culture Digital marketing Marketing strategy Social media marketing
Skills
business objectives organizational communications video conferencing communication research legal discovery
Project timeline
  • October 31, 2023
    Experience start
  • December 15, 2023
    Experience end
Overview
Details

The Projects for Professionals capstone course is the culmination of a student’s academic program in pursuit of the Corporate & Organizational Communication master’s degree. The goal is for students to apply the concepts and skills they have learned in their academic studies to a real-world challenge. Working individually or in teams, students act as virtual consultants to a wide range of sponsoring organizations.


This capstone course has two main stages, each of which lasts five weeks. During the first stage, called Research and Discovery, students learn everything they can about the sponsor’s organization, objectives, current communication or human resources practices, and the challenges that need to be addressed. During the second stage, called Recommendations, students develop a set of recommendations that will best support the sponsor. See the figure below illustrating the elements of the final report.

Learner skills
Business objectives, Organizational communications, Video conferencing, Communication, Research, Legal discovery
Deliverables

The sponsor meets weekly via videoconference, phone call, and/or email with the students. The sponsor assists students in learning about the organization, its mission, and its key business objectives. She or he also provides feedback on how effectively they are performing and areas where they can improve as consultants. The sponsor also plays a critical role in listening to and discussing the recommendations at the end of the project.


The students will provide their final recommendations in a written and oral presentation as directed by faculty.

Project Examples

During the ten-week project, students will interact with the sponsor on a weekly basis. In the early stages, students primarily will ask questions and gather information from the sponsor. As the project unfolds, they will share their findings and insights. In the latter part of the project, they will present three to five communications recommendations for discussion. It is important to emphasize that students are not expected to implement any recommendations – that is the role of the project sponsor.


Types of Projects Include:

Strategic Communication

Social Media Strategy

Human Resource Management