Innovative Solutions w/ Design Thinking

Main contact
Principia College
Elsah, Illinois, United States
Associate Professor
2
Timeline
  • November 5, 2017
    Experience start
  • November 6, 2017
    Initial company interview
  • November 20, 2017
    Mid-point Feedback session
  • November 20, 2017
    Project Scope Meeting
  • December 6, 2017
    Final Presentation and write-up
  • December 8, 2017
    Experience end
Experience
3 projects wanted
Dates set by experience
Preferred companies
Anywhere
Start-up, non-profit, existing corporation, Any
Not pharma or medical or company needing involved high-tech prototype

Experience scope

Categories
Product or service launch
Skills
design thinking prototyping research innovation
Learner goals and capabilities

4 teams of 4 Student-Designers will analyze a new or existing product, service, or market, applying Design Thinking and Lean Entrepreneurship methods to resolve your unique challenge or explore a new opportunity.

Learners

Learners
Undergraduate
Any level
18 learners
Project
35 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables
  • Prototype of solution
  • 7 to 12-page detailed design report: includes process, options/ideas considered, user-comments, proposed solution, and rationale
  • Optional business report: provides possible marketing designs and launch plan (based on customer and team research)
Project timeline
  • November 5, 2017
    Experience start
  • November 6, 2017
    Initial company interview
  • November 20, 2017
    Mid-point Feedback session
  • November 20, 2017
    Project Scope Meeting
  • December 6, 2017
    Final Presentation and write-up
  • December 8, 2017
    Experience end

Project examples

Requirements

Beginning this November, 4 groups of 4 student-designers will cumulatively dedicate 560+ hours over the entire semester analyzing an existing or new business area within your organization.

Based on the information your organization provides, goals that you've shared, and through assessing user experience needs, the students will design, develop, and test a user-centric prototype. This model will resolve a current challenge or explore new business opportunities.

Teams may work in tandem on the same project or on 4 separate areas of focus. 

Areas of focus may include, but are not limited to:

  • New marketing approach or market development
  • Product packaging, delivery, or positioning
  • New uses for an existing product
  • Product modifications or product extensions
  • New product or service offering

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox
  • Q3 - Checkbox
  • Q4 - Checkbox