Sport and Event Marketing
General
- Certificate
- 200 learners; teams of 6
- 320 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 5/20 project matches
- Anywhere
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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May 10, 2021Experience start
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May 18, 2021Project Scope Meeting
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August 21, 2021Experience end
Timeline
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May 10, 2021Experience start
-
May 18, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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August 21, 2021Experience end
Overview
- Details
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As part of George Brown College’s Sport and Event Marketing Post Graduate Program, students are required to complete a virtual work-term.
We are looking for companies to participate in the program that have a marketing initiatives they require support with. Each company will be asked to fill out a brief to inform the students of the business issue you are looking solve. Successful companies will be assigned a group of 4-6 students that will work full time to research, provide options and tactics and develop a final presentation for you to utilize. A professor will be assigned to each student group to act as a coach throughout and ensure the plan is completed properly and meets the needs of your business objectives.
A minimal commitment of your time is required: a mandatory weekly status with student groups lasting approximately 30 min – 60 mins.
- Learner skills
- Digital marketing, Competitive analysis, Sales & marketing, Business strategy, Marketing strategy
- Deliverables
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The final project deliverables will include:
- Final presentation answering brief
- Research, tools, templates and research developed/used
Project Examples
A group of 4-6 students will work on your marketing brief for 10-12 weeks. Project scopes can include, but are not limited to:
- Research and analysis to identify strengths and opportunities that can be leveraged as well as weakness and threats that can be mitigated
- Clearly identify key customer insights to ensure relevancy and impact of marketing efforts
- Develop best practice strategies based on industry research
- Improve digital or social media strategies
- Develop competitive analysis
- Identify potential partnerships
- Identify technology platforms to adopt
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls and take weekly 30-60 minute workgroup meetings over the duration of the project.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.