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Real-life business problem/challenge to develop employability skills

ULMS209
Closed
University of Liverpool
University of Liverpool
Liverpool, England, United Kingdom
AP
Anne Pettitt
Undergraduate Employability Officer
(3)
1
General
  • Undergraduate; 2nd year
  • 100 learners; teams of 4
  • 60 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 3/3 project matches
  • Anywhere
  • Academic experience
  • Any
  • Business services, Marketing & advertising, Trade & international business, Business & management, Human resources & recruitment
Categories
General Market research Project management Competitive analysis Risk, audit and compliance Change management
Skills
digital marketing business strategy marketing strategy communication problem analysis
Project timeline
  • October 20, 2022
    Experience start
  • October 24, 2022
    Project Scope Meeting
  • November 30, 2022
    Experience end
Overview
Details

Over a 6-8 week period, the groups of students (3 or 4 students in each) will meet with the organisation to discuss the project and negotiate how often they would like to meet.

Students will complete the projects within their group and provide a 15-minute presentation and final report to the organisation.

Projects/challenges are driven by company needs, and can be a great way of gaining a fresh perspective on a current business issue/problem.

Learner skills
Digital marketing, Business strategy, Marketing strategy, Communication, Problem analysis
Deliverables

Students will select appropriate techniques and apply Business Management knowledge to solve problems, identify areas for development and produce reports/action plans.

Project Examples

Students will be able to utilise problem solving skills, presentation techniques and communication skills in projects such as:

  • pricing models for new product launch
  • influence/use of social media
  • competitor research
  • development of marketing plan/strategy
  • analysis of specific data sets
  • analysis of key trends in sector/industry
  • project management
  • review of current organisational processes

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.