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Small Business Management: BUSI 660 (Summer 2024)

BUSI 660
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Ujal Ibrahim
Faculty
(2)
5
Timeline
  • July 8, 2024
    Experience start
  • September 16, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Small to medium enterprise
Any industries
Categories
Digital marketing Search engine optimization Social media marketing Market research Marketing strategy
Skills
digital marketing public relations marketing strategy communication research
Learner goals and capabilities

Students will collaborate with the small business throughout the term (10-week term starting on July 8) and will work on the following:

1. Organizational diagnosis

2. Project proposal

3. Revised proposal

4. Final project report and presentation

How companies will benefit:

This course (BUSI 660) serves as the capstone/exit course for the UCW MBA students, indicating that small businesses will have the opportunity to collaborate with final-term MBA students. These students already possess diverse academic and professional backgrounds before enrolling in the MBA program. Now, they are just one term away from obtaining their MBA degree. This presents a great opportunity for small businesses to engage with MBA students who will actively contribute throughout various stages, from diagnosing problems and challenges to crafting proposals and executing final project reports and presentations. Likewise, students will gain invaluable firsthand, real-world experiences by collaborating with small businesses.

Learners
Post-graduate
Any level
35 learners
Project
40 hours per learner
Educators assign learners to projects
Teams of 6
Expected outcomes and deliverables

Students will collaborate with the small business throughout the Summer 2024 term (a 10-week long term starting on July 8) and will provide the following deliverables:

(1) Organizational diagnosis, (2) project proposal based on the diagnosis as well as the small business' needs, (3) revised proposal, and (4) final project report and presentation.

Instructions to the potential client (small business owner):

1. The business must be a legally registered and ongoing small business.

2. The business must be based in Canada.

3. The business owner should be willing to collaborate with the five student groups (around six or seven students per group) throughout the term. Communication can be conducted virtually.

4. The business owner should be willing to dedicate one hour per week to engage with students, respond to their queries, etc.

5. For confidentiality and data privacy purposes, the business owner is expected to provide a non-disclosure agreement (NDA) form for both students and the business owner to sign.

6. If the business owner agrees to the aforementioned points, an initial virtual meeting will be arranged with the instructor. During this meeting, the course instructor will discuss the course details, expectations, etc., and address any questions or concerns the business owner may have.


Project timeline
  • July 8, 2024
    Experience start
  • September 16, 2024
    Experience end
Project Examples

1. Organizational diagnosis (individual project): Students will learn about the small business and conduct a situation analysis, critically evaluating the internal and external conditions effecting the organization -- a process that is conducted prior to implementing a new initiative.

2. Project proposal (group project): Working in groups, students will use the findings from the organizational diagnosis, as well as the needs of the small business to develop a proposal.

3. Revised proposal (group project): Students will finalize the proposal by incorporating feedback from both the small business owner and the course instructor.

4. Final project report and presentation (group project): Students will submit their final written report and deliver a presentation to both the client and the instructor.


Companies must answer the following questions to submit a match request to this experience:

The business owner is willing to collaborate with the student groups (4-5 groups) for approximately 10 weeks. Communication can be conducted virtually.

For the sake of confidentiality and data privacy, it is expected that each student and the business owner will sign a non-disclosure agreement (NDA) form. The instructor can provide the NDA form.

Before confirming that students will work with this particular small business throughout the term, and vice versa, the business owner will have an initial online meeting with the course instructor. During this meeting, the course instructor will discuss the details of the course, expectations, due dates, and address any questions or concerns of the business owner.

The business owner is willing to communicate with students and respond to their queries.

Why do you think your project will be relevant/useful to my students?

The business is based in British Columbia, Canada.

The business is a legally registered and ongoing small business.