Virtual Internship - MARKETING PROGRAM - BUSINESS ADMINISTRATION -
General
- Undergraduate; 3rd year
- 1 learner; individual projects
- 360 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 5/6 project matches
- Canada
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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May 19, 2020Experience start
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July 18, 2020Project Scope Meeting
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August 15, 2020Experience end
Timeline
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May 19, 2020Experience start
-
July 18, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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August 15, 2020Experience end
Overview
- Details
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Benefits to your company
Business Administration-Marketing students (individuals or teams) can: • Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market • Conduct primary and secondary market research to provide information needed to make marketing decisions • Develop strategies to establish effective working relationships with clients, customers, consumers, coworkers, supervisors, and others • Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria • Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies
- Learner skills
- Digital marketing, Sales & marketing, Business strategy, Marketing strategy, Competitive analysis
- Deliverables
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To be decided with the industry partner and academic internship coordinator.
Project Examples
*Students are available between May 19th -August 14th and require a total of 360 hours.
Student abilities include:
Students can contribute to a wide range of business sectors including: advertising agencies, marketing consulting firms, telecommunication and media, digital marketing, retailers, banks and other financial institutions, government, not-for-profit and small businesses. Students would excel in the following positions: • Account Manager • Digital Marketing Coordinator • Brand Coordinator • Digital Brand Ambassador • Sales Associate • Customer Service Representative • Financial Service Representative are suitable for these students.
In addition students can:
1. Develop a marketing plan that will meet the needs or goals of a business or organization.
2. Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
3. Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
4. Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
5. Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
7. Conduct market research to provide information needed to make marketing decisions.
8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
9. Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
11. Develop learning and development strategies to enhance professional growth in the field.
12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
13. Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
14. Apply the principles of business ethics and corporate social responsibility to business decisions.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.