Strategic Relationship Marketing - Virtual Internship
General
- Post-graduate
- 15 learners; teams of 3
- 300 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 5/5 project matches
- Canada
- Academic experience
- Startup, Social enterprise, Non profit, Large enterprise, Any, Small to medium enterprise, Family owned, Sole proprietorship, Incubator
- Any
Categories
Skills
Project timeline
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September 14, 2020Experience start
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October 6, 2020Milestone I
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October 20, 2020Milestone II
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November 3, 2020Milestone III
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November 17, 2020Milestone IV
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December 5, 2020Experience end
Timeline
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September 14, 2020Experience start
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October 6, 2020Milestone I
Progress Report #1
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October 20, 2020Milestone II
Progress Report #2
-
November 3, 2020Milestone III
Progress Report #3
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November 17, 2020Milestone IV
Progress Report #4
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December 5, 2020Experience end
Overview
- Details
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Field Placement is an integral part of the George Brown College's Strategic Relationship Marketing Program. We would like student teams to spend 13 weeks with an employer, beginning in mid-late September, conducting various marketing tasks. Students are studying relationship marketing, so the ideal fit would include CRM/database/personalized marketing. The goal of the placement is to expose students to Marketing in the workplace and continue developing their skills.
Students are available for 20 hours per week of placement starting in September
Due to COVID-19 restrictions, student placements will only occur virtually.
- Learner skills
- Digital marketing, Competitive analysis, Sales & marketing, Marketing strategy, Data analysis
- Deliverables
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The top group(s), based on an internal competition, will share their results with the client. Deliverables are based on the needs of the employer.
No compensation is allowed for students.
Project Examples
In this placement, the whole class in teams will work on the given project(s), and the top group(s), based on an internal competition, will share their results with the client. Each team will be coached thoroughly and meet with the instructor several times throughout the semester.
Students can work on various projects including:
- Database Marketing Strategy
- Loyalty Marketing
- Marketing Research
- International Marketing Strategy Development
- Omnichannel Marketing
- Marketing Automation of Email
- Social Media Marketing
- Online content for Personalized Customer Journeys
- Marketing Analytics and Measurement
- And much more!
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Unpaid Internship
Weekly interaction with student(s)
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.