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Financial Services Marketing - Virtual Internship

B406
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Norm Williams
Norm Williams
Professor
(2)
3
General
  • Post-graduate
  • 2 learners; teams of 2
  • 300 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 4/2 project matches
  • Canada
  • Academic experience
  • Startup, Social enterprise, Non profit, Large enterprise, Any, Small to medium enterprise, Sole proprietorship, Family owned, Incubator
  • Any
Categories
General Communications Market research Sales strategy Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy data analysis
Project timeline
  • December 8, 2020
    Experience start
  • October 14, 2020
    Milestone I
  • October 24, 2020
    Milestone II
  • November 3, 2020
    Milestone III
  • November 17, 2020
    Milestone IV
  • December 12, 2020
    Experience end
Overview
Details

Field Placement is an integral part of the George Brown College's Financial Services Marketing Program. We would like student teams to spend 13 weeks with an employer, beginning in mid-late Sept, conducting various marketing tasks. Students are studying financial services marketing, so the ideal fit would include CRM/database/personalized marketing within the Financial Services sector. The goal of the placement is to expose students to Marketing in the workplace and continue developing their skills.

Students are available for 20 hours per week of placement starting in September.

Due to COVID-19 restrictions, student placements will only occur virtually.

Learner skills
Digital marketing, Competitive analysis, Sales & marketing, Marketing strategy, Data analysis
Deliverables

The top group(s), based on an internal competition, will share their results with the client. Deliverables are based on the needs of the employer.

No compensation is allowed for students.

Project Examples

In this placement, the whole class in teams will work on the given project(s), and the top group(s), based on an internal competition, will share their results with the client. Each team will be coached thoroughly and meet with the instructor several times throughout the semester.

Students can work on various projects including:

  • Database Marketing Strategy
  • Loyalty Marketing
  • Building long-term, profitable client relationships
  • Marketing Research
  • Omnichannel Marketing
  • Marketing Automation of Email
  • Social Media Marketing
  • Online content for Personalized Customer Journeys
  • Marketing Analytics and Measurement
  • And much more!
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Unpaid Internship

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Weekly interaction with student(s)

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.