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Fall 2024 Strategic Decision Making (Simon Fraser University)

BUS 471
Closed
RBC Future Launch
RBC Future Launch
Daniela Blettner
Associate Professor
(1)
5
Timeline
  • October 9, 2024
    Experience start
  • December 5, 2024
    Experience end
Experience
1/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Marketing analytics Market research Project management Competitive analysis
Skills
business consulting business strategy marketing strategy communication research
Learner goals and capabilities

In this project, teams of mature students (typically in their last term at SFU) will assess and analyze your company to provide strategic recommendations how organizations can improve their strategic decisions. The students focus on Strategy Decision Making.


Learners

Learners
Undergraduate
Beginner, Intermediate levels
24 learners
Project
40 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

At the end of the term, the client will receive a research paper and presentation. We have done this Capstone project with several local and international companies in the past; our clients have always been highly satisfied and gained new and important insights from the comprehensive analysis performed by our students!

Project timeline
  • October 9, 2024
    Experience start
  • December 5, 2024
    Experience end

Project Examples

Requirements

Our students will be able to develop any type of analysis (including financial), compare different strategic options, and/or provide a feasibility analysis to inform strategic decisions for the client firm. These decisions can be related to but are not limited to:

- Market entry into international markets or a different regional market

- Research on programs to attract and retain customers

- Competitive analyses of an industry or industry segment that you are competing in or are interested to enter in the future.

- Research in specific technologies and potential markets for those technologies

- Research on potential partners organizations to cooperate with

- Market analysis and market trends

Any analysis at the strategic level (rather than purely functional: e.g. just operations or just HR) would be very interesting for this BUS 471 Strategic Decision Making students. There can be a focus on HR or Marketing but there should be at least one question that is related to overall strategy (e.g., a competitive analysis).

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

What strategic aspects are you interested in?