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Applied Marketing Management

ADMS 3220
Closed
York University
York University
Toronto, Ontario, Canada
PC
Pilar Carbonell
Associate Professor
(2)
2
General
  • Undergraduate; 3rd year
  • 40 learners; teams of 6
  • 40 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 4/2 project matches
  • Ontario, Canada
  • Academic experience
  • Any
  • Any
Categories
General Communications Market research Competitive analysis Product or service launch Marketing strategy
Skills
digital marketing branding competitive analysis business strategy marketing strategy
Project timeline
  • September 13, 2021
    Experience start
  • December 8, 2021
    Experience end
Overview
Details

Students analyze marketing problems and develop marketing solutions to real-world situations. This course provides students with an opportunity to apply their marketing knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients will receive a complete marketing plan (including situation analysis, segmentation, targeting, positioning, marketing strategy and implementation plan) from student groups.

Learner skills
Digital marketing, Branding, Competitive analysis, Business strategy, Marketing strategy
Deliverables

Competitive analysis

SWOT analysis

Segmentation and targeting analysis

Positioning strategy

Marketing strategy

Marketing Communication Plans, including digital marketing

Implementation plan including scheduling, budget breakdown and metrics

Project Examples

Marketing plan, situation analysis, segmentation, targeting, positioning, marketing strategy, marketing communications plan.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call/zoom meeting with the instructor to initiate your relationship and confirm that the project scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails over the duration of the project to address students' questions.

Have two Zoom meetings with the students during the term. A first meeting to introduce the company and project's scope and, answer students questions regarding the project. A second meeting to attend the students' presentations of their recommendations to the company. Duration of each meeting is 1 hour.