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Strategic Marketing - Communications/Branding/Digital Tools

PRLN8041
Closed
Conestoga College
Conestoga College
Kitchener, Ontario, Canada
AW
Annaka Willemsen She / Her
Professor
4
General
  • Diploma; Capstone
  • 60 learners; teams of 5
  • 42 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 1/1 project matches
  • Canada
  • Academic experience
  • Social enterprise
  • Any
Categories
Marketing Advertising Digital marketing Public relations Marketing strategy Social media marketing
Project timeline
  • September 5, 2023
    Experience start
  • December 18, 2023
    Experience end
Overview
Details

This semester students working in small groups will apply their knowledge in marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current marketing challenge. The students will consider marketing research, strategy, digital promotional tools and marketing best practices to develop an integrated marketing communications plan.

Learner skills
Marketing strategies, Digital marketing, Branding, Strategic marketing, Marketing research, Marketing, Integrated marketing communications, Communication, Research
Deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization. 


Some final project deliverables might include: 

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations


Project Examples

Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that students can complete may include, but are not limited to: 


  • Producing a customized Strategic Marketing Communications plan
  • Conducting a digital marketing strategy review/audit
  • Leveraging social media channels to reach current and new customer groups
  • Creating content templates and/or content ideas/guidance to apply to visual and narrative strategy.
  • Providing recommendations on current marketing strategies, based on your organization's budget, goal(s), audience and current marketing activities.
  • Developing a content calendar to guide the production of material to be used, batched and re-purposed on multiple platforms.
  • Completing an external analysis (including customer, competitor, market and environment) and marketing mix performance.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address students’ questions as well as periodic messages over the duration of the project.

Provide an opportunity for students to present their work and receive feedback.

Provide relevant information/data as needed for the project.

How is your project relevant to the course?