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Strategic Relationship Marketing

COOP 4004 or INTN 4004
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
EH
Elif Hız
Educator
1
General
  • Certificate
  • 50 learners; teams of 3
  • 320 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 20 projects wanted
  • Anywhere
  • Academic experience
  • Any
  • Any
Categories
General Communications Market research Marketing strategy
Skills
digital marketing competitive analysis business strategy marketing strategy data analysis
Project timeline
  • May 10, 2021
    Experience start
  • May 18, 2021
    Project Scope Meeting
  • August 21, 2021
    Experience end
Overview
Details

As part of George Brown College’s Strategic Relationship Marketing Post Graduate Program, students are required to complete a virtual work-term.

We are looking for companies to participate in the program that have a marketing initiatives they require support with. Each company will be asked to fill out a brief to inform the students of the business issue you are looking solve. Successful companies will be assigned a group of 2-3 students that will work full time to research, provide options and tactics and develop a final presentation for you to utilize. A professor will be assigned to each student group to act as a coach throughout and ensure the plan is completed properly and meets the needs of your business objectives.

Time commitment: a strongly recommended mandatory weekly status with student groups lasting approximately 30 min – 60 mins to ensure that project deliverables and milestones are completed, and students gain feedback on their progress.

Learner skills
Digital marketing, Competitive analysis, Business strategy, Marketing strategy, Data analysis
Deliverables

The final project deliverables will include:

  1. Final presentation answering brief
  2. Research, tools, templates and research developed/used
Project Examples

A group of 2-3 students will work on your marketing brief for 10-12 weeks. Project scopes can include, but are not limited to:

  • Research and analysis to identify strengths and opportunities that can be leveraged as well as weakness and threats that can be mitigated
  • Clearly identify key customer insights to ensure relevancy and impact of marketing efforts
  • Develop best practice strategies based on industry research
  • Improve or create digital or social media strategies
  • Develop competitive analysis
  • Identify potential partnerships
  • Identify technology platforms to adopt

Students that graduate from this 12 month program are ideally suited to take on roles such as:

  • Marketing Coordinator
  • Digital Analyst
  • Product Manager
  • Market Research Analyst
  • Account Manager
  • Content Manager
  • Communications Coordinator
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls and take weekly 30-60 minute workgroup meetings over the duration of the project.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.