Advertising & Media Campaign Development (Winter 2021: 3-yr diploma students)
General
- Diploma; Capstone, 3rd year
- 40 learners; teams of 5
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1 projects wanted
- Ontario, Canada
- Academic experience
- Startup, Social enterprise, Non profit, Small to medium enterprise, Incubator, Large enterprise, Sole proprietorship
- Food & beverage, Manufacturing, Apparel & fashion, Marketing & advertising, Cosmetics & beauty, Sports & fitness, Sales, Retail, Entertainment, Hospitality, Business services, Telecommunications, Technology, Environment, Consumer goods & services, Non-profit, philanthropic & civil society, Travel & tourism, Business & management, Liquor, wine & spirits
Categories
Skills
Project timeline
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January 13, 2021Experience start
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January 30, 2021Client Project Briefing to Students
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April 17, 2021Experience end
Timeline
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January 13, 2021Experience start
-
January 30, 2021Client Project Briefing to Students
Virtual brief about company (background, competition, goals) to students.
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April 17, 2021Experience end
Overview
- Details
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Do you need a marketing campaign (digital and traditional) to promote your product or service?
Engage our Digital & Traditional Marketing undergrad diploma students to develop an integrated marketing plan and campaign, including:
- Digital channels: social media, content, mobile, search
- Traditional channels: video, radio, print, direct mail
Guiding requirements for organization:
- Ontario-located
- Consumer-based good or service
- Brand standards (e.g.: logo, positioning)
- Established or start up organization
- Learner skills
- Problem solving, Promotional strategy, Presentation skills, Marketing strategy, Integrated marketing communications
- Deliverables
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The top 1-2 groups, as determined by the instructor, will present their integrated marketing campaign proposal to you. You will be provided with a Written Plan and a Pitch Presentation, which will contain:
- Proposed digital and traditional marketing strategy
- Background, Insights, benefits, support, target
- Creative idea/theme
- Recommended media tactics
- Visual creative mock up for each tactic
- Sources, bibliographic references
Project Examples
To deliver their project, the student groups will take the following steps (project plans/campaigns are confidential):
- Write a creative brief to guide project - including a creative campaign idea/theme
- Flesh out the creative campaign idea/theme in multiple digital and traditional channels
- Recommend tactics and media plan that fit within a budget
- Provide a media blocking chart and visual creative mock ups
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Company Brief - provide a written (2-3 page) background document on the company, including: history, industry, competition, objectives, positioning, past marketing.
Personal Contact - be available for a phone call with the instructor to initiate relationship and confirm fit for the course, then provide a dedicated contact to answer periodic emails or phone calls over the duration of the project to address students' questions.