Are you in need of a strategic marketing plan? Student consultants will work with a local industry partner to identify and define a significant strategic marketing problem or opportunity unique to each participating organization. The student teams will carry out extensive research to prepare analysis and recommendations for how the client should proceed. 

Potential scopes for this project can include but are not limited to; 

• promoting a new product/service launch,
• increasing revenue for an existing product/service,
• increasing market share,
• customer acquisition/retention,
• increasing brand awareness, and
• meeting the needs of a specific customer segment, etc.