Healthcare Marketing Internship/Capstone
General
- Undergraduate; 4th year
- 60 hours per learner
- Dates set by projects
- Learners apply to projects
Preferred companies
- 1 projects wanted
- Anywhere
- Academic experience
- Any
- Any
Categories
Skills
Overview
- Details
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Looking to elevate your organization, and bring it to the next level? Bring on students from National University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the term, connecting with you as needed with virtual communication tools.
Students in this program will be introduced to the fundamentals of marketing for healthcare professionals through focused readings, case studies, and discussions from practicing healthcare providers. Students will gain a deeper understanding of the foundations of healthcare marketing, strategic marketing, marketing ethics, and marketing insights that can help students adapt in the dynamic healthcare industry. This course is designed to help students develop marketing principles needed to create a marketing plan for a healthcare organization. Students will be able to combine marketing tools and management skills with patient satisfaction to thrive in the healthcare industry.
- Learner skills
- Healthcare industry knowledge, Marketing ethics, Strategic marketing, Online communication, Marketing, Marketing planning, Management
- Deliverables
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Deliverables will vary depending on the scope of the internship/capstone. However, these deliverables must be discussed and agreed upon prior to the start.
Project Examples
Students can complete a substantial project for your organization over the placement period. We suggest providing a starting project, but as the placement goes on there may be other duties or projects the student is asked to complete as well. Providing a central project creates structure for the internship/capstone, and gives the student (and company) a tangible goal.
include, but are not limited to:
- Identifying how HCOs create value using the marketing mix, and how they differentiate themselves in the competitive environment.
- Understanding how the healthcare environment is shaped by social, political, and technological factors.
- Describing the importance of strategic planning, and how to apply strategic marketing principles to healthcare organizations.
- Examining how to create value in the patient experience and the shift from volume based to value based medical care.
- Identifying ethical issues that may arise in healthcare marketing.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the internship.
Provide a dedicated contact who will act as the student's primary supervisor over the duration of the virtual placement. A secondary contact should be provided as a backup.
How is your project relevant to the internship?
Provide ongoing support and mentorship to students throughout the internship. Students will interact virtually with their primary contact no less than once a week.