Live Client Learning Marketing W22
General
- Undergraduate; 4th year
- 12 learners; teams of 2
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 3 projects wanted
- Toronto, Ontario, Canada
- Academic experience
- Non profit, Any, Small to medium enterprise
- Any
Categories
Skills
Project timeline
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January 9, 2023Experience start
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January 10, 2023Briefing Date
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April 4, 2023Experience end
Timeline
-
January 9, 2023Experience start
-
January 10, 2023Briefing Date
Meeting between Students Teams and company to confirm: project scope, communication styles, and important dates.
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April 4, 2023Experience end
Overview
- Details
-
The Live Client Learning (LCL) Marketing course is a 13-week long experiential learning program from YorkU offered once a year, that is an opportunity for companies to share their marketing challenge with top marketing students. Students who apply into the program are screened and interviewed for their skill, will and interest to withstand the rigor of this program. 10 top students (divided into 2 competing teams) dive into the marketing challenge and present a go-to-market strategy to the companies' business/marketing leaders, who judge their presentations.
Due to time limitations and criteria of the program, a maximum of only 5 companies can participate in this program. Key marketing leaders of each company are invited to engage at least twice with students online: 1st to brief the teams and then to judge their presentations. The students are engaged to work on a live marketing challenge and companies walk away with a go-to-market strategy and creative marketing solutions.
- Learner skills
- Presentations, Go-to-market strategy, Time management, Marketing, Business marketing
- Deliverables
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Project report, activation samples of relevant marketing challenge (A template of a Marketing Brief will be provided to the participating company as a guide)
Project Examples
- Short-term go-to-marketing strategy
- Integrated Marketing Communications Plan and Activation (Advertising, Digital, Social media, Brochures, collateral)
- Website/Digital Strategy
- Brand Strategy and Design
- Consumer Market Research
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
It is requested that a representative of the company will be available for a Discovery session with the Course Instructor/Professor to understand the scope and viability of the business challenge.
A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.