Fall 2021 International Expansion for a Product or Service
General
- Undergraduate; 3rd year
- 20 learners; teams of 4
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2/2 project matches
- Anywhere
- Academic experience
- Any
- Consumer goods & services
Categories
Skills
Project timeline
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September 29, 2021Experience start
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October 16, 2021Project Scope Meeting
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November 6, 2021Midway Check In
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December 18, 2021Experience end
Timeline
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September 29, 2021Experience start
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October 16, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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November 6, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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December 18, 2021Experience end
Overview
- Details
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Continuously developing your product and/or service offering is essential to keeping pace with rapidly-shifting market demands. In this project, student teams from Conestoga College will apply their business acumen and creativity to develop an International Marketing Plan for your product/service. One international target market will be chosen after analysis of Industry Landscape, Socioeconomic Trends, Cultural, Regulatory, Logistical, and Financial Analysis.
- Learner skills
- Project planning, organization, Strategic recommendations, Marketing plans, Market research, brand analysis
- Deliverables
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The final deliverable will include:
- A maximum 15-page report
- A 15-minute presentation summarizing findings and recommendations
Project Examples
Based on your budget, business goals, and target customer, students will brainstorm possibilities for a new product or service to contribute to your existing offering.
Project examples include, but are not limited to:
- Innovating an existing product or product line to reach a new international target market
- Identifying which international market to enter (including a brief market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available to attend the final presentation with the students.
Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone/virtual calls over the duration of the project to address students' questions.