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Sustainable Marketing Project

Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Vaishali Sethi
Vaishali Sethi
Associate Professor
(10)
6
General
  • Post-graduate
  • 25 learners; teams of 5
  • 20 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 1/3 project matches
  • Canada
  • Academic experience
  • Large enterprise, Non profit, Small to medium enterprise, Social enterprise
  • Any industries
Categories
Marketing Market research Competitive analysis Customer segmentation Marketing strategy
Skills
target audience communication ethical standards and conduct marketing preparing executive summaries reputation management marketing strategies market research
Project timeline
  • October 2, 2023
    Experience start
  • December 17, 2023
    Experience end
Overview
Details

Learners who complete a course in Sustainable Marketing gain the ability to integrate sustainability principles into marketing strategies, ensuring alignment with globalized value exchange, environmental responsibility, equitable business practices, ethical consumption, and quality of life.

Companies will benefit significantly from learners with expertise in Sustainable Marketing by gaining an improved brand reputation, increased competitive advantage, and access to a growing segment of eco-conscious consumers. These learners can also help mitigate ethical and environmental risks, ensuring the company's long-term sustainability and profitability in a marketplace where sustainability is an increasingly critical factor influencing consumer choices and corporate success.

Learner skills
Target audience, Communication, Ethical standards and conduct, Marketing, Preparing executive summaries, Reputation management, Marketing strategies, Market research
Deliverables

Students will submit:


  • A proposal
  • Report
  • Online presentation


Project deliverables in a report:


- Executive Summary

- Organization Background

- Sustainability SWOT Analysis

- Sustainability Goals

- Market Research Findings

- Target Audience Segmentation

- Sustainable Marketing Strategies

- Product and Service Enhancements

- Messaging and Communication

- Ethical and Social Considerations

- Budget Allocation

- Conclusion

- Appendices (if applicable)

Project Examples

Learners who have completed a course in Sustainable Marketing are capable of working on a wide range of projects that align with sustainability principles and can benefit both the company and the broader community or environment. Here are some examples of projects they can undertake:

  1. Green Product Launch
  2. Sustainability Campaigns
  3. CSR (Corporate Social Responsibility) Initiatives
  4. Ethical Sourcing Promotions
  5. Green Event Marketing
  6. Environmental Impact Reporting
  7. Sustainability Partnerships
  8. Customer Engagement Programs
  9. Sustainable Packaging Promotion


In summary, learners with expertise in Sustainable Marketing can contribute to a variety of projects that promote sustainability, ethical practices, and responsible consumption, ultimately benefiting the company's brand image, customer loyalty, and positive impact on society and the environment.