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Marketing Management

MRKT 621 (ONS-WINTER-35)
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
M. Yalcin Parmaksiz
M. Yalcin Parmaksiz
Faculty Member
(14)
6
Timeline
  • January 24, 2022
    Experience start
  • February 24, 2022
    Group Project Proposal
  • March 15, 2022
    Experience end
General
  • Graduate
  • 20 learners; teams of 6
  • 10 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1/1 project matches
  • Canada
  • Academic experience
  • Any
  • Any industries
Categories
Communications Market research Sales strategy Marketing strategy Social sciences
Skills
digital marketing competitive analysis sales & marketing business consulting marketing strategy
Project timeline
  • January 24, 2022
    Experience start
  • February 24, 2022
    Group Project Proposal
  • March 15, 2022
    Experience end
Overview
Learner goals and capabilities

This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Expected outcomes and deliverables
  • Students will submit a 10-page report, including their research, analysis, insights, and recommendations.
  • Students will also submit a PDF slide deck summarizing their key findings and recommendations to share with your employees.
Project Examples

Examples include but are not limited to:

  • Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups.
  • Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.