Virtual Internship - MARKETING MANAGEMENT - FINANCIAL SERVICES
General
- Undergraduate; 3rd year
- 1 learner; teams of 3
- 360 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 5 projects wanted
- Canada
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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January 12, 2021Experience start
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September 12, 2020Project Scope Meeting
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April 24, 2021Experience end
Timeline
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January 12, 2021Experience start
-
September 12, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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April 24, 2021Experience end
Overview
- Details
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Benefits to your company
Marketing Management-Financial services students (individuals or teams) can: • Apply marketing concepts and principles to the financial services sector in Canadaand globally • Develop and implement effective strategic marketing plans for financial products and services • Use industry standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations.
Students immersed in this area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students have the necessary skills successfully market to different customers and build long-term profitable relationships with them. Over the course of their studies students take 2 Canadian Securities Courses (CSC), which better equips them to successfully pass their CSC examination. *
*Note: George Brown College is not affiliated with the Canadian Securities Institute
- Learner skills
- Digital marketing, Sales & marketing, Business services, Business strategy, Marketing strategy
- Deliverables
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To be decided with the industry partner and academic internship coordinator.
Project Examples
*This is a co-op/internship which requires mentorship from a supervisor who is experienced/trained in Marketing.
* Interested employers should contact courtney.bartholomew@georgebrown.ca for information on next steps
*Students are available between January 11th - April 23rd and require a total of 360 hours.1. Formulate a marketing plan that will meet the needs or goals of a business or organization.
2. Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
3. Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
4. Develop strategies for the efficient and effective placement/distribution of products, concepts, goods, and services that respond to evolving markets.
5. Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
6. Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
7. Conduct market research to provide information needed to make marketing decisions.
8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
9. Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
10. Develop strategies with clients, customers, and consumers and others to grow and maintain relationships.
11. Develop learning and development strategies and plans to enhance professional growth in the field.
12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
13. Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
14. Apply the principles of business ethics and corporate social responsibility to business decisions.
15. Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.
16. Develop marketing strategies for financial products and services that respond to evolving market needs.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.