Strategic Marketing Planning B
General
- Undergraduate; 4th year
- 60 learners; teams of 6
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 10/20 project matches
- Canada
- Academic experience
- Any
- Any
Categories
Project timeline
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January 18, 2023Experience start
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January 21, 2023Project Scope Meeting
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January 25, 2023First delivery - Questionnaire - Summary of Major questions.
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February 15, 2023Second Delivery - Situational Analysis
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March 15, 2023Third Delivery - The Strategy
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March 30, 2023Experience end
Timeline
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January 18, 2023Experience start
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January 21, 2023Project Scope Meeting
Discuss the expectations for the project, communication styles, demands for both sides (company and students) and next meeting.
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January 25, 2023First delivery - Questionnaire - Summary of Major questions.
Companies should answer the provided questionnaire and wait for students scheduling a meeting discuss the answers.
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February 15, 2023Second Delivery - Situational Analysis
Students will develop this first part of the plan and delivery the situational analysis to the company's rep, and schedule a meeting to receive company's feedback. This feedback is related to the market perspective of what students have delivered so far. They will use it to enhance final report.
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March 15, 2023Third Delivery - The Strategy
Marketing Strategy, Tactics and Programs proposed for the company, and collecting data to prepare the Marketing Budget that will be incorporated in the final version of the plan.
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March 30, 2023Experience end
Overview
- Details
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Looking to elevate your organization, and bring it to the next level? Bring on students from Concordia University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.
Students in this program/course focus on strategic marketing planning as a means of building a sustainable competitive advantage for an organisation. As it is a holistic, integrative, capstone course directed primarily to cultivating the skills and techniques required for effective Strategic Marketing Planning, various pedagogical tools including cases, readings, participation, lectures, tests, and a major project will be deployed to achieve the course goals. Students will develop an actual Strategic Marketing Plan for a product, service or idea using the concepts and techniques studied throughout their major program.
- Learner skills
- Project planning, Business strategy, Data analysis, Research
- Deliverables
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Deliverables are negotiable, and will seek to align the needs of the students and the organization.
Some final project deliverables might include:
- A 10-15 minute presentation on key findings and recommendations
- A detailed report including their research, analysis, insights and recommendations
Project Examples
Students in groups of 4-6 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project activities that students can complete may include, but are not limited to:
- Using analytical tools to assess and evaluate business/market conditions, target customers, current strategies and future plans
- Apply strategic marketing concepts and tools to analyze the market, target public, and best options for the company
- Formulate and communicate recommendations, providing reasons for choosing certain alternatives over others
- Using basic qualitative and quantitative marketing analysis tools
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address students’ questions as well as periodic messages over the duration of the project.
Provide an opportunity for students to present their work and receive feedback.
Provide relevant information/data as needed for the project. As students will need to develop a Marketing budget, financial information will be needed for this purpose. A non-disclosure agreement will be signed by students, the professor, and the company's rep assuring that the information will only be used for academic purpose and will be destroyed afterwards.
How is your project relevant to the course?