Master's International Expansion Plan

Closed
George Brown College
Toronto, Ontario, Canada
MS
Educator
3
General
  • 40 learners; teams of 4
  • 80 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1 projects wanted
  • Anywhere
  • Academic experience
  • Any
  • Any industries
Categories
General Market research
Skills
international business international growth strategy presentation skills strategic analysis
Project timeline
  • February 18, 2018
    Experience start
  • October 24, 2017
    Project Scope Meeting
  • April 20, 2018
    Experience end
Overview
Details

Master's students will explore and analyze business opportunities for foreign markets. Student-consultant groups will analyze various viable expansion options and provide recommendations to your organization.

Learner skills
International business, International growth strategy, Presentation skills, Strategic analysis
Deliverables

Phase 1 – Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 – Project Execution: Students will work on the deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report: Groups will submit a 20-page report on the research and recommendations.

Project Examples

Starting this February, a group of four student-consultants will devote 320+ hours to working on a global entry plan and strategic analysis for your organization.

Groups will work with you in analyzing foreign markets to develop strategies for stabilization and/or growth in foreign markets, identify viable new opportunities, and a establish a process to ensure your success in launching a new product or expanding your business into a foreign market.

Students research may include, but is not limited to:

  • Market entry strategies.
  • Barriers, costs, and risks.
  • Partnerships required to achieve your company’s objectives.
  • Cross-cultural competency requirements.
  • Applicable domestic and international laws.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Meet with/have a conference call with the student team to outline project requirements.

Have bi-weekly check-ins with the student team.

If possible, meet with students for their final presentation or attend virtually.

Provide a written evaluation

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.