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Journalism related-projects (Winter 2022)

DCM2251
Closed
Lethbridge College
Lethbridge College
Lethbridge, Alberta, Canada
Kris Hodgson-Bright
Kris Hodgson-Bright
Digital Communications and Media instructor
(3)
3
General
  • Diploma; 2nd year
  • 10 learners; teams of 2
  • 15 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1 projects wanted
  • Anywhere
  • Academic experience
  • Startup, Social enterprise, Non profit, Family owned, Incubator
  • Entertainment, Agriculture, Science, Apparel & fashion, Government, Technology, Education, Environment, Energy, Arts, Automotive, Non-profit, philanthropic & civil society, Marketing & advertising, Travel & tourism, Construction, engineering & trades, Events services, Media & production, Public relations & communications, Sports & fitness
Categories
General Communications Market research Product or service launch Marketing strategy Media
Skills
writing social media marketing data visualization research
Project timeline
  • January 7, 2022
    Experience start
  • March 22, 2022
    Mid-way check in
  • April 12, 2022
    Experience end
Overview
Details

As the ways we share and digest information and entertainment change, so do the traditional mediums we rely on. But in the evolving world of media and communications, one thing is certain: no matter how it is delivered, content is key. The importance of social media has grown and communications jobs have blossomed. What we are finding now is journalism, corporate communications, photography and graphic production are crossing over more than ever before. Thus, we have developed the next evolution of the program to recognize industry needs.

In this project, a student-writer will create an unbiased well-researched news story and/or an infographic for your organization, focused on online or print media.

Learner skills
Writing, Social media marketing, Data visualization, Research
Deliverables

The final project deliverables will include:

  1. A written news story that will appeal to your defined audience or media outlet.
  2. A written and well-researched news story
  3. A brief report on potential media outlets that would be interested in picking up your story and a recommended strategy for gaining traction.
Project Examples

Based on current, relevant, and timely social issues that you identify, a student-writer will research and create a media piece for your organization to use or distribute. The story may be created for a general audience and purpose, or as a pitch for a specific audience or media outlet.

Topics may include, but are not limited to:

  • Government
  • Economy
  • Employment
  • Environment
  • Local Events
  • Mental health
  • Western-Canadian perspectives

Example news pieces include, but are not limited to:

  • An in-depth written article for a local newspaper or magazine.
  • An online news article to be shared with industry partners.
  • A digital infographic.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.