Digital Marketing Strategy
Timeline
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May 4, 2022Experience start
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May 26, 2022Q&A Session
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May 28, 2022Q&A Session
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June 16, 2022Student's Presentations
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June 18, 2022Student's Presentations
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July 1, 2022Experience end
Timeline
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May 4, 2022Experience start
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May 26, 2022Q&A Session
Sections 4 and 7
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May 28, 2022Q&A Session
Section 6
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June 16, 2022Student's Presentations
Sections 4 and 7
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June 18, 2022Student's Presentations
Section 6
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July 1, 2022Experience end
Experience scope
Categories
Digital marketing Search engine optimization Social media marketing Marketing analytics Competitive analysisSkills
digital marketing sales & marketing marketing strategyThis semester MBA-level students working in groups of 4 to 6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Learners
Students will submit a Digital Marketing Plan (report) including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
Project timeline
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May 4, 2022Experience start
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May 26, 2022Q&A Session
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May 28, 2022Q&A Session
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June 16, 2022Student's Presentations
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June 18, 2022Student's Presentations
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July 1, 2022Experience end
Timeline
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May 4, 2022Experience start
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May 26, 2022Q&A Session
Sections 4 and 7
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May 28, 2022Q&A Session
Section 6
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June 16, 2022Student's Presentations
Sections 4 and 7
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June 18, 2022Student's Presentations
Section 6
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July 1, 2022Experience end
Project Examples
Requirements
The otcome of the project is a Digital Marketing Plan for the company based on the current situation analysis and business needs.
Working in groups of 4 to 6, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads and online sales. They complete audits on the business's current website analytics, SEO, and social media presence. Examples of the elements included but not limited to:
- SEO plan,
- Paid search marketing plan,
- E-mail marketing plan,
- Social media marketing plan,
- Mobile marketing plan
- Web analytics, evaluation & reccomendations
The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:
- Introduction and Company Background
- Situation Analysis
- Objectives
- Strategic decisions
- Digital Marketing Tactics
- Implementation / action plan
- Conclusion
Please, note that this is top-line digital strategy with recommendations and examples, but it won't provide any specific tactics or deliverables other than the plan. For example, teams won't build websites, create ads, social media calendars, keywords lists, etc.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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May 4, 2022Experience start
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May 26, 2022Q&A Session
-
May 28, 2022Q&A Session
-
June 16, 2022Student's Presentations
-
June 18, 2022Student's Presentations
-
July 1, 2022Experience end
Timeline
-
May 4, 2022Experience start
-
May 26, 2022Q&A Session
Sections 4 and 7
-
May 28, 2022Q&A Session
Section 6
-
June 16, 2022Student's Presentations
Sections 4 and 7
-
June 18, 2022Student's Presentations
Section 6
-
July 1, 2022Experience end