Business Consulting with Dr. Ruether
General
- Undergraduate; 3rd year
- 20 learners; teams of 5
- 50 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 1/1 project matches
- United States
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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April 10, 2023Experience start
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April 15, 2023Project Scope Meeting
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May 6, 2023Mid-Point Check-Ins with Each Team
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June 10, 2023Experience end
Timeline
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April 10, 2023Experience start
-
April 15, 2023Project Scope Meeting
One meeting with all teams and company to confirm project scope and requirements. This is a general Q & A session.
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May 6, 2023Mid-Point Check-Ins with Each Team
Feedback provided by virtual meetings or email between each student team and company to review progress and gain clarity on any questions or requirements.
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June 10, 2023Experience end
Overview
- Details
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What business or marketing process, organizational or management improvements can you implement to help you achieve your business goals? In this project, a team of students in the Bachelor of Business Administration program will help you develop a solution for a business-related opportunity you may be facing.
Beginning in April, teams of 4-6 students will work with your organization to support you with achieving your key business objectives by developing a recommended plan of action.
- Learner skills
- Project planning, Business consulting, Business strategy, Marketing strategy
- Deliverables
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- Project plan and weekly status reports
- Final project report with recommendations and an executive summary
- Presentation of recommendations from some or all teams based on your selection (via a virtual webinar format)
Project Examples
Management:
- Develop a project plan, business and marketing plan for a business
- Propose a plan to improve leadership strategies or behaviors, leadership development, or create a training plan
- Develop a solution to an ethical dilemma that a company is facing
- Assess operational strategies and practices
Human Resources Management:
- New job position requirements analysis and job description development, needs analysis for training and development proposals, compensation practice review
- Potential human resources strategies if an organization is considering going global (or already has global operations): unify company culture, reduce turnover, recruitment, on-boarding, etc.
Project Management:
- Project planning and management – charter, timeline development, success strategies for project teams, work breakdown structure development
- Propose strategies to improve project performance, risk management plans to address a given challenge
- Assess supply chain management challenges
- Examine and present ways to address challenges related to evaluating, acquiring, and implementing technology
Marketing:
- Marketing communications- sample advertisement, consumer behavior analysis for a new product (likely purchasers, strategies that align to consumers)
- Positioning statement, motto for a brand
- Marketing Mix – product, price, place, and promotion
- SWOT – determine strengths, weaknesses, opportunities, and threats by examining internal and external factors that affect the business's success.
- Marketing strategies based on markets, segments, and customer value and an implementation plan for that strategy with measures for performance
Social Media Marketing:
- Social media strategy and digital strategies (not print) for a marketing campaign, measuring the performance of campaign, constructing a strategy for managing top-selling products and services, and selecting a delivery platform
- Social media marketing plan including platform selection, target market considerations, messages and hashtags, and how to assess effectiveness
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide feedback to five teams during a mid-point check-in via online meeting or email and comments.
Be available to schedule and attend a final webinar presentation of project results during Week 8 of term. You can select the top one or two team solutions for presentations to minimize the load of multiple presentations.
Complete a post course survey.
Commit to a minimum of 2–4 interactions with the five student teams remotely, approximately 4–6 hours minimum over the duration of the project. These contacts are likely to be question/answer sessions or requests for additional information or clarification.
Be available to attend a single kick-off/project scope meeting with all teams during second week of term. The kick-off will be a Q & A opportunity for all teams to solidify understanding of scope and requirements.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact to answer periodic emails or take phone calls as needed to address student questions in a timely manner. Students will be coached to make judicious use of your time.