Social Media Strategy Plan
General
- Undergraduate; 3rd year, 4th year
- 35 learners; teams of 4
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 5 projects wanted
- Vancouver, British Columbia, Canada
- Academic experience
- Any company type
- Any industries
Categories
Skills
Project timeline
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January 16, 2018Experience start
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January 31, 2018Project Scope Meeting
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January 31, 2018Project Scope Meeting
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February 20, 2018Midway Check In
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February 20, 2018Midway Check In
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April 16, 2018Experience end
Timeline
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January 16, 2018Experience start
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January 31, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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January 31, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 20, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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February 20, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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April 16, 2018Experience end
Overview
- Details
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A team of 3-4 student-consultants will develop a goals-based social media strategy plan for your organization.
- Learner skills
- Communications strategy, Digital marketing, Marketing strategy, Social media, Social media marketing
- Deliverables
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Upon project completion, your organization will receive:
- A 15-minute presentation on recommendations with additional 5-minute Q&A .
- Presentation slides.
- Relevant detailed summaries including market research and/or competitive intelligence.
Project Examples
Beginning mid-January, a group of 3-4 marketing students will spend 60-80+ hours researching and developing a goals-based social media strategy plan for your organization.
Based on organizational and market research, student-consultants will recommend the best opportunities for using social media to achieve your overarching marketing and business goals.
Your Social Media Strategy Plan will define:
- Business & marketing goals.
- Target audience.
- Theme(s) and message(s) to be communicated .
- Specific ideas for campaigns and ongoing activities.
- Cross-platform content calendar.
- How paid, owned, and earned media should be used together.
- Strategy for encouraging target audience social interactions with other consumers to spread the word.
- How performance will be measured and evaluated, i.e. ROI.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.
Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address students questions or provide additional information.
Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).