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B2C Market Research

BUAD 321
Closed
Principia College
Principia College
Elsah, Illinois, United States
Timeline
  • January 14, 2018
    Experience start
  • February 22, 2017
    Midway Check In
  • January 29, 2018
    Project Scope Meeting
  • March 20, 2018
    Experience end
General
  • Undergraduate; 3rd year, 4th year
  • 5 learners; teams of 5
  • 20 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1 projects wanted
  • Anywhere
  • Academic experience
  • Any company type
  • Any industries
Categories
Market research
Skills
consumer behavior consumer insights marketing research data analysis consumer research
Project timeline
  • January 14, 2018
    Experience start
  • February 22, 2017
    Midway Check In
  • January 29, 2018
    Project Scope Meeting
  • March 20, 2018
    Experience end
Overview
Learner goals and capabilities

Student-researchers will generate specific, actionable consumer insights for your organization through primary and secondary market research.

Expected outcomes and deliverables

Final deliverables include:

  • A 15 to 20-minute presentation outlining analysis and findings.
  • A final report detailing methodology and insights.
Project Examples

Starting this September, a team of five student-researchers will dedicate 100+ hours throughout the semester to gather and analyze data on your target market and provide actionable insights.

Based on the information you provide and data gathered through primary and secondary market research, the group will generate consumer insights that can assist you in pertinent decision-making.

Example customer insights may include, but are not limited to:

  • What triggers consumer's behavior in switching to other brands or substitute categories.

  • Why consumers care about your brand and how to increase brand loyalty.

  • What desires and motivations your customers have to increase retention, etc.

  • Consumer's perceptions of competing brands or substitute category brands.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.