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Research Project: Rejuvenating the Hospitality Tourism Industry Project RHTip

HOST 2131
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
DM
Doris Miculan Bradley
Professor and Program Coordinator
2
General
  • Diploma; 2nd year
  • 19 learners; individual projects
  • 14 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1 projects wanted
  • Ontario, Canada
  • Academic experience
  • Startup, Small to medium enterprise, Sole proprietorship, Family owned
  • Any industries
Categories
General Communications Market research Leadership Organizational structure Product or service launch
Skills
business strategy data analysis research
Project timeline
  • February 1, 2021
    Experience start
  • February 4, 2021
    Project Scope Meeting
  • May 29, 2021
    Experience end
Overview
Details

The research is independent of George Brown College. It is a response to the impact of COVID in the

  1. Hospitality Tourism Industry
  2. Food and Beverage Industry

Outcomes of the research includes:

  1. Success competencies for hotels.
  2. Resetting responsible tourism.
  3. Addressing strategies from UNWTO.
  4. Understanding how to stimulate consumer confidence.
  5. Identifying resilience in the Food and Beverage Industry.
  6. Behaviourial change in the market segment.

The research can

  • Be useful to internal and external users by offering a different point of view of the current socio-economic situation.
  • Stimulate a different thought process by providing a variety of approaches to stimulate the industry.
  • Review current practices in Industry while providing ideas to challenge the status quo.
  • Inspire students as the future change agents and industry ambassadors.
Learner skills
Business strategy, Data analysis, Research
Deliverables

The final project deliverables will include:

  1. A written report detailing the challenges, understanding resilience in business, recommended tourism pathways, and action plan.
  2. A presentation with actionable recommendations based on the research results.
Project Examples
  • Literature review for four pillars of research.
  • Survey development and execution.
  • Develop best practices strategies on industry research and consumer surveys.
  • Identify business opportunities through location analysis and consumer surveys.
  • Investigating the competitive landscape to identify key messaging for promotion of resilient business
  • Develop project website and social media messaging
Linked templates
Market Expansion Research Survey Creation View all
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.