AGAD 232 - Advanced Audience and Resource Development

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Closed
MacEwan University
Edmonton, Alberta, Canada
Janna Verrall
Janna Verrall She / Her
Experiential Learning Facilitator
5
Timeline
  • September 14, 2024
    Experience start
  • September 26, 2024
    Team Contract
  • September 28, 2024
    Submit Your Project Agreement
  • October 31, 2024
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Communications Market research Operations
Skills
fund development management market research research
Learner goals and capabilities

Each year the Arts & Cultural Management Bachelor of Arts students work with an organization on a Market Research project that enables them to put their Audience and Resource (Fund) Development learning into practice.


The market research involves a quantitative survey of an organization’s current audience or stakeholder group (or a segment of it) so that the student can implement an effective research project. As Arts Administrators we know everyone’s audience is different, and having information specific to your audience, donors, volunteers, etc. can provide the information you need to make important decisions. 


Requires quantitative market research of an existing segment(s) of a stakeholder group or audience Can be defined in terms of a distinct problem or research question .

Learners
Undergraduate
Beginner, Intermediate levels
16 learners
Project
25 hours per learner
Educators assign learners to projects
Individual projects
Expected outcomes and deliverables

The market research involves a quantitative survey of an organization’s current audience or stakeholder group (or a segment of it) so that the student can implement an effective research project. As Arts Administrators we know everyone’s audience is different, and having information specific to your audience, donors, volunteers, etc. can provide the information you need to make important decisions. 


Requires quantitative market research of an existing segment(s) of a stakeholder group or audience Can be defined in terms of a distinct problem or research question .

Project timeline
  • September 14, 2024
    Experience start
  • September 26, 2024
    Team Contract
  • September 28, 2024
    Submit Your Project Agreement
  • October 31, 2024
    Experience end
Project Examples

The market research involves a quantitative survey of an organization’s current audience or stakeholder group (or a segment of it) so that the student can implement an effective research project. As Arts Administrators we know everyone’s audience is different, and having information specific to your audience, donors, volunteers, etc. can provide the information you need to make important decisions. 


Requires quantitative market research of an existing segment(s) of a stakeholder group or audience Can be defined in terms of a distinct problem or research question .