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Virtual Internship - DIGITAL MEDIA MARKETING

B413
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
RT
Rebecca Tapiero She / Her
Project Coordinator, Work-integrated Learning & Experiential Education
(2)
3
Timeline
  • May 22, 2020
    Experience start
  • July 18, 2020
    Project Scope Meeting
  • August 15, 2020
    Experience end
General
  • Undergraduate; 3rd year
  • 1 learner; individual projects
  • 360 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 3/4 project matches
  • Canada
  • Academic experience
  • Any
  • Any industries
Categories
Market research Operations Project management Sales strategy Marketing strategy
Skills
digital marketing competitive analysis sales & marketing business strategy marketing strategy
Project timeline
  • May 22, 2020
    Experience start
  • July 18, 2020
    Project Scope Meeting
  • August 15, 2020
    Experience end
Overview
Learner goals and capabilities

Benefits to your company

Students are poised to succeed in the integrated work areas of: social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics.

Students are ready to contribute to (as individuals or in a team): marketing communication, client service, marketing communication planning or media planning and buying, across different industry sectors. Potential positions may include: • Digital Marketing Assistant/Manager • Social Media Coordinator/Manager • Digital Content Manager • Media Planner • Digital Analyst • Community Manager • SEM Specialist • SEO Analyst • Account Coordinator/Manager

Expected outcomes and deliverables

To be decided with the industry partner and academic internship coordinator.

Project Examples

*Students are available between May 19th -August 14th and require a total of 360 hours.

Student abilities include:

1. Formulate a marketing plan that will meet the needs or goals of a business or organization.

2. Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.

3. Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.

4. Develop strategies for the efficient and effective placement/distribution of products, concepts, goods, and services that respond to evolving markets.

5. Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.

6. Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.

7. Conduct market research to provide information needed to make marketing decisions.

8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.

9. Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.

10. Develop strategies with clients, customers, consumers and others to grow and maintain relationships.

11. Develop learning and development strategies and plans to enhance professional growth in the field.

12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.

13. Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.

14. Apply the principles of business ethics and corporate social responsibility to business decisions.

15. Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.

16. Recommend strategies for using digital and online communication and media as part of a marketing communications plan

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.