Live Client Learning Marketing
General
- Undergraduate; 4th year, 3rd year
- 10 learners; teams of 5
- 50 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 5 projects wanted
- Canada
- Academic experience
- Startup, Social enterprise, Non profit, Large enterprise, Small to medium enterprise
- Entertainment, Hospitality, Business services, Telecommunications, Apparel & fashion, Government, Technology, Education, Food & beverage, Environment, Retail, Manufacturing, Energy, Real estate, Arts, Automotive, Consumer goods & services, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Marketing & advertising, Travel & tourism, Airlines, aviation & aerospace, Cosmetics & beauty, Events services, Liquor, wine & spirits, Media & production, Public relations & communications, Human resources & recruitment, Publishing & printing, Sports & fitness
Categories
Skills
Project timeline
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January 18, 2021Experience start
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March 24, 2021Presentation to Client Judges Panel
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April 2, 2021Experience end
Timeline
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January 18, 2021Experience start
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March 24, 2021Presentation to Client Judges Panel
Two teams of 5 students each will present their go-to-market strategy and marketing ideas/solutions in a competition to the Client, who will be part of a "judging panel"
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April 2, 2021Experience end
Overview
- Details
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The Live Client Learning (LCL) Marketing course is a 13-week long experiential learning program from YorkU offered once a year, that is an opportunity for companies to share their marketing challenge with top marketing students. Students who apply into the program are screened and interviewed for their skill, will and interest to withstand the rigor of this program. 10 top students (divided into 2 competing teams) dive into the marketing challenge and present a go-to-market strategy to the companies' business/marketing leaders, who judge their presentations.
Due to time limitations and criteria of the program, a maximum of only 5 companies can participate in this program. Key marketing leaders of each company are invited to engage at least twice with students online: 1st to brief the teams and then to judge their presentations. The students are engaged to work on a live marketing challenge and companies walk away with a go-to-market strategy and creative marketing solutions.
- Learner skills
- Digital marketing, Branding, Competitive analysis, Business strategy, Marketing strategy
- Deliverables
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Project report, activation samples of relevant marketing challenge (A template of a Marketing Brief will be provided to the participating company as a guide)
Project Examples
- Short-term go-to-marketing strategy
- Integrated Marketing Communications Plan and Activation (Advertising, Digital, Social media, Brochures, collateral)
- Website/Digital Strategy
- Brand Strategy and Design
- Consumer Market Research
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available twice during the duration of the course (Mondays 7pm-10pm EST): once to brief the class online, and then to judge two presentations based on a Judging Rubric which will be provided by the Professor.
Fill the Marketing Brief, a template of which will be provided by the Professor.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. A Terms of Reference will need to be signed prior to the students starting their projects.
Provide a dedicated contact who is available to answer periodic emails over the duration of the project to address students' questions.