Creating a blog for seniors

BUS 1041
Closed
George Brown College
Toronto, Ontario, Canada
PE
Professor
4
General
  • Diploma; 2nd year
  • 100 learners; teams of 5
  • 30 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 1/1 project matches
  • Anywhere
  • Academic experience
  • Sole proprietorship, Startup, Family owned, Social enterprise
  • Any
Categories
Business strategy Market research Investment Organizational structure Product or service launch Marketing strategy
Skills
finance income statement small business management business planning marketing cash flow forecasting accounting management operations research
Project timeline
  • February 29, 2024
    Experience start
  • April 20, 2024
    Experience end
Overview
Details

Looking to elevate your business start-up to the next level? Recruit senior-level diploma learners from George Brown College's Schools of Accounting and Finance, Human Resources, Marketing and Management as your learner-consultants in a project-based experience. During the semester, learners and/or the instructor will connect with you, as needed, using virtual conferencing tools to exchange information in the development of a comprehensive business plan .


Learners in this program/experience will learn the concepts and principles of Canadian entrepreneurship and small business management. Starting with evaluating a business opportunity, learners will apply research from competitive analyses and concepts from marketing, finance, legal, human resources, and operations, to develop and present a detailed business plan that includes a cash flow forecast and a pro-forma income statement that's suitable for new start-ups seeking financing.

Learner skills
Finance, Income statement, Small business management, Business planning, Marketing, Cash flow forecasting, Accounting, Management, Operations, Research
Deliverables

Deliverables are negotiable, and will seek to align the needs of the learners with those of the organization. 


Some final project deliverables may include: 

  • Presentations by top three groups (10-15 minutes each) on key aspects of respective business plans.
  • Accompanying business plans, including groups' research, analysis, insights and recommendations.


Project Examples

Groups consisting of 4-5 learners will work with your organization to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that learners complete may include, but are not limited to: 


  • Evaluate the business idea/opportunity.
  • Use Business Model Canvas to complete a feasibility study and provide recommendations based on research findings.
  • Comply with legal requirements while adhering to high ethical standards.
  • Develop a marketing plan, including implementation steps.
  • Design an operational plan to track and measure deliverables.
  • Build a comprehensive business plan, including a cash flow forecast and pro-forma income statement to support finance applications at FI and/or Futurpreneur


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Are you available to meet with the instructor via Zoom to initiate your relationship and to determine appropriate fit for the experience?

Are you able to provide a dedicated contact person who is available for scheduled meetings to address learners’ questions as well as to provide periodic updates? over the duration of the project.

Are you able to provide an opportunity for three groups to pitch their business plans and receive feedback?

Are you able to provide relevant information and/or data as needed for the project?

How do you think student-consultants would benefit from working on this project?

Beyond the evaluation of the business idea, the feasibility study and the completion of the comprehensive business plan, what benefits would you like to receive from this project?