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Marketing Strategies for NonProfit Organization's Specific Program

Mark3313
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Leyvi Atun
Faculty, Marketing
(4)
4
Timeline
  • September 1, 2020
    Experience start
  • December 2, 2019
    Final Report and Presentation
  • October 14, 2020
    First Project Report and Presentation
  • November 11, 2020
    Second Progress Report
  • January 2, 2021
    Experience end
Experience
2/3 project matches
Dates set by experience
Preferred companies
New Westminster, British Columbia, Canada
Social Enterprise, Nonprofit, Charities
Non-profit, philanthropic & civil society

Experience scope

Categories
Communications Marketing strategy
Skills
digital marketing competitive analysis marketing strategy research needs analysis
Learner goals and capabilities

Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these recommended strategies be realistic and workable for an NPO's program taking into account the challenges faced by the nonprofit currently. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

Learners

Learners
Undergraduate
Any level
35 learners
Project
40 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Summary of recommended strategies and tactics that could solve their current marketing challenges. This will be presented to the organization by the end of the term.

Please note that this is NOT a practicum course, therefore, asking students to create an actual marketing activity for the organization is not a course requirement. The students will analyze the organization and the program assigned, and they will present in writing and orally recommendations and mock-ups of possible marketing solutions.

Project timeline
  • September 1, 2020
    Experience start
  • December 2, 2019
    Final Report and Presentation
  • October 14, 2020
    First Project Report and Presentation
  • November 11, 2020
    Second Progress Report
  • January 2, 2021
    Experience end

Project Examples

Requirements

Based on the students' research, they will write a term project report and present marketing solutions in class that are meaningful to the nonprofit organization's current marketing challenges. Some challenges addressed by students include target public awareness, segmentation, how to recruit more volunteers, promotional activities, etc.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for an initial presentation to the class and for the final project presentation of the teams to the nonprofits. Should be located in the lower mainland in Vancouver, BC.