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Digital Marketing Practicum for MBA Students

Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Komal Handa
Komal Handa
Internship Coordinator
(1)
3
Experience
12/10 project matches
Dates set by projects
Preferred companies
Canada
Any
Any industries
Categories
Advertising Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
marketing research communications strategy data analytics strategy social media
Learner goals and capabilities

The Graduate Practicum (WORK-601) is a credit-based course for our MBA students where they work for an employer as an interning practicum student for 240 hours over the course of 12 weeks. This course aims to align potential students with interested employers who are seeking talent with MBA competencies. It is expected that both parties mutually benefit in terms of development and learning.

Our students come from diverse backgrounds, and we are always looking for various opportunities including Marketing, Research, Accounting & Finance, HR, Project Management, Operations, Business Analytics, Software Development, and many other related fields. It is a great way for our students to put their theoretical knowledge to practice in the real world.

UCW will match students to positions based on the student’s competencies and the required skills identified by you as a potential employer.

Seeking companies in US + Canada.

Learners
Post-graduate
Any level
Project
240 hours per learner
Learners apply to projects
Expected outcomes and deliverables

Our MBA students are equipped with Digital Marketing competencies and can deliver, but not limited to:

  • Increase your website’s visibility through Search Engine Optimization (SEO) techniques
  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
  • Execute digital display campaigns
  • Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
  • Use suitable social media channels to grow and engage an audience
  • Measure and optimize social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • Create a formal digital marketing plan for your business
Project Examples

To provide examples of projects students are capable of working on, customize the below template to fit your elective area:

Our students are capable of working on different domains of Digital Marketing, including but not limited to:

1. Basic Digital Marketing

2. Content Marketing

3. Social Media Marketing

4. SEO (Search Engine Optimization)

5. Paid Search (PPC) with Google Ads

6. Display & Video Advertising

7. Email Marketing

8. Website Optimization

9. Analytics with Google Analytics

10. Digital Marketing Strategy

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for a pre-selection discussion with the administrator of the internship program to review the project scope.

The company is required to have a minimum of three full-time employees and should have an established business for more than one year. Do you meet this requirement?

We are looking to fill Fall term practicum positions which will start from October 3rd - December 17th, 2022. We require final confirmation no later than September 16th, 2022. Are you able to accommodate this timeline?

An employer supervisor must be assigned to the student to provide a performance evaluation of the student. Is your company willing to facilitate this?