Organizational Communications Strategies Audit
General
- Undergraduate; 3rd year, 4th year
- 20 learners; teams of 4
- 25 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 1/1 project matches
- Anywhere
- Academic experience
- Small to medium enterprise
- Any industries
Categories
Skills
Project timeline
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January 16, 2024Experience start
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January 16, 2024Initial Client Meeting
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February 12, 2024Communication Audit Report Due
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February 15, 2024Final Presentation
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February 16, 2024Experience end
Timeline
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January 16, 2024Experience start
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January 16, 2024Initial Client Meeting
We will schedule client meetings on Monday evenings at 7 pm Eastern time, and our kick-off with the client is the week of January 15.
SP 2024 client: https://boardspace.co/
The company offers an all-in-one solution for governing boards that manage meetings, documentation, scheduling, and signatures with templates and user-friendly interfaces.
Target Audiences: Condominiums (boards), homeowner association boards, cooperatives, non-profit boards, charities, condo or HOA management companies.
We are helping them with recommendations on how to gain additional customers in select US markets (NY, and either FL or CA).
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February 12, 2024Communication Audit Report Due
Students will upload a report with audit findings and recommendations.
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February 15, 2024Final Presentation
Student representatives will summarize methods, key findings, and recommendations for the client.
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February 16, 2024Experience end
Overview
- Details
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Looking to take your communications to the next level? Work with students from Franklin University to gain a fresh perspective on the alignment between your communication goals, key stakeholders, channels, and messaging. Our learners will work in groups to conduct a communication audit based on available data, such as social media posts and engagement metrics.
Doing more with limited resources is a common challenge for communications professionals. Get help with assessing what is really working for you and where you can limit your investment. Share your communication challenge with us, and we will dig into the data and share insights.
- Learner skills
- Communication, Research, Critical thinking, Social media
- Deliverables
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These will be 4 week-long projects (approximately 25 hours of work). Based on provided data (e.g., a summary of internal communication efforts and metrics) and/or publicly available data (e.g., YouTube and Instagram following and engagement) as well as industry trend data, learners will complete communication-focused research for the client. Students will then provide a formal presentation and a written audit summary with their findings and suggestions for potential next steps.
Our learners will apply critical thinking, informed by a broad knowledge-base from diverse fields of study. Using a Strengths, Weaknesses, Opportunities, and Threats (SWOT) framework, findings will be organized in a way that may be leveraged by internal teams.
Project Examples
Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project activities that learners can complete may include, but are not limited to:
- Conduct a communication audit for a previous fundraising event effort to determine potential areas to refresh based on goals and target audiences.
- Assess the visibility of an organization and engage the specific stakeholders, contextualizing with comparisons to top competitors and near-term goals.
- Assess the potential viability of a communication product (e.g., podcast or YouTube channel) based on goals, audience, organizational market share, and competitor analysis.
- Conduct a situational analysis of factors impacting the industry and organization, with initial ideas on communications needed to position the organization in light of key trends.
Our learning goals for learners include learning how an organization (nonprofit or business) engages with key stakeholders to achieve goals through strategic communication. Learners apply critical thinking skills and foundational skills in organizational communication planning to assess communication needs and propose a communication strategy to achieve specific goals.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.
Provide a dedicated contact person who is available for weekly drop-ins to address learners’ questions as well as periodic messages over the duration of the project.
Provide an opportunity for learners to present their work and receive feedback.
Provide relevant information and/or data as needed for the project.
How is your project relevant to the experience?