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MARKET INSIGHT-BASED MARKETING PLAN

MRKT 621 SECTION 05
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Salvador Trevino Martinez
Salvador Trevino Martinez
He / Him
Marketing Faculty
(4)
6
Timeline
  • July 24, 2021
    Experience start
  • August 2, 2021
    Project Scope Meeting
  • August 27, 2021
    Follow up plenary meeting
  • September 13, 2021
    Experience end
Experience
1/4 project matches
Dates set by experience
Preferred companies
Anywhere
Small to medium enterprise, Any
Any industries

Experience scope

Categories
Sales strategy Marketing strategy
Skills
sales & marketing business strategy communication marketing strategy research
Learner goals and capabilities

This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners

Learners
Graduate
Any level
32 learners
Project
15 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline
  • July 24, 2021
    Experience start
  • August 2, 2021
    Project Scope Meeting
  • August 27, 2021
    Follow up plenary meeting
  • September 13, 2021
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.