Fall 2021 Business Communication: Analyzing your external communications.
General
- Undergraduate
- 60 learners; teams of 8
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 13/10 project matches
- Anywhere
- Academic experience
- Any company type
- Any industries
Categories
Project timeline
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October 1, 2021Experience start
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February 6, 2021Project Scope Meeting
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February 27, 2021Review of advancement
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October 6, 2021Project Scope Meeting
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October 27, 2021Review of advancement
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November 27, 2021Experience end
Timeline
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October 1, 2021Experience start
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February 6, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope and important dates.
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February 27, 2021Review of advancement
Student groups will examine their presentations
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October 6, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope and important dates.
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October 27, 2021Review of advancement
Student groups will examine their presentations
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November 27, 2021Experience end
Overview
- Details
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In this course, students learn the principles and techniques of clear, concise and effective written, oral, art and design (packaging and labelling), as well as technology concerns as it impacts on external communication in the profit and non-profit sectors. Most importantly, our students can review your company's best practices-- whether you are a young start-up, a small family owned business or a medium-sized company to see if you can do better to communicate to the external world in a global economy. In effect, our students can help your organization increase its market reach by reviewing your company's external communication.
- Learner skills
- Business communication, Communication, Microsoft powerpoint, Packaging and labeling
- Deliverables
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The final deliverable of the project is an audio-visual PowerPoint presentation.
Project Examples
Would you like an analysis of the strengths and weaknesses of your organization's external communications strategy to ensure that you are effectively communicating your accomplishments? Working in a group of approximately eight students, a team can analyse your organization's key external messages, with proposals to improve your pivotal messages. Teams will work on the project from the end of September to the end of November.
For example, this assignment can be helpful for any company engaged in non-profit categories (from senior citizen organizations to advocacy groups), manufacturing, retail, and distribution firms. We are also seeking start-ups, individual owned, or family-owned small firms-- the very backbone of our economy.
With your guidance, areas of focus for this project include but are not limited to:
- Campaigns to your existing customers and shareholders
- Reaching out to new customers with your key messages
- Communicating sustainability, climate justice and social advocacy efforts to champion indigenous and racialized communities.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails, phone calls or Zoom over the duration of the project to address students' questions.
Be available for a Zoom call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.