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PROMOTION CAMPAIGN - INTEGRATED MARKETING COMMUNICATION

MRKT 625
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Salvador Trevino Martinez
Salvador Trevino Martinez
He / Him
Marketing Faculty
(4)
6
Timeline
  • October 6, 2023
    Experience start
  • December 8, 2023
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Advertising Customer segmentation Public relations Social media marketing Communications
Skills
marketing communications marketing research marketing promotional campaigns integrated marketing communications promotional strategies promotional merchandise
Learner goals and capabilities

This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a promotion plan, or solve a current marketing communication challenge.The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners

Learners
Post-graduate
Any level
25 learners
Project
12 hours per learner
Educators assign learners to projects
Teams of 3
Expected outcomes and deliverables

ThePromotion Plan should outline the promotion strategy and tactics for your company, including all or some of the following sections:

Industry/Company Review

Product Review/Buyer Analysis

Competitive Review

Segmentation, Targeting, and Positioning

Communications Objectives & Budget Request

Creative Strategy Statement/Source Determination

IMC Program Element Mix

Specific Media Objectives/Mix

Evaluation Program

Presentation to Client

Final Report

Project timeline
  • October 6, 2023
    Experience start
  • December 8, 2023
    Experience end

Project Examples

Requirements

Deliverables

Students will submit a 15- 20 page report including their secondary research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

10 minute presentation of key findings and recommendations.