Applied Marketing Management
General
- Undergraduate; 3rd year
- 40 learners; teams of 6
- 40 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2/2 project matches
- Ontario, Canada
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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September 7, 2022Experience start
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December 1, 2022Experience end
Overview
- Details
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Students analyze marketing problems and develop marketing solutions to real-world situations. This course provides students with an opportunity to apply their marketing knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients will receive a complete marketing plan (including situation analysis, segmentation, targeting, positioning, marketing strategy and implementation plan) from student groups.
- Learner skills
- Digital marketing, Branding, Competitive analysis, Business strategy, Marketing strategy
- Deliverables
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Competitive analysis
SWOT analysis
Segmentation and targeting analysis
Positioning strategy
Marketing strategy
Marketing Communication Plans, including digital marketing
Implementation plan including scheduling, budget breakdown and metrics
Project Examples
Marketing plan, situation analysis, segmentation, targeting, positioning, marketing strategy, marketing communications plan.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails over the duration of the project to address students' questions.
Have two preferably in-person meetings with the students during the term. A first meeting to introduce the company and project's scope and, answer students questions regarding the project. A second meeting to attend the students' presentations of their recommendations to the company. Duration of each meeting is 1 hour.
Be available for a quick phone call/zoom meeting with the instructor to initiate your relationship and confirm that the project scope is an appropriate fit for the course.