Canadian and International Business Strategy

BUSN 118
Closed
Centennial College
Toronto, Ontario, Canada
Katie Burton
Professor
1
Timeline
  • May 10, 2022
    Experience start
  • September 15, 2020
    Student's will present Pitch Deck to the organization
  • October 3, 2020
    Assess, Research, Explore - Data Development
  • October 17, 2020
    Ideas and Design
  • October 31, 2020
    Discussion of initial findings, alternatives, options, recommendations with client. Develop next draft of project.
  • November 17, 2020
    Development of Project Document
  • August 27, 2022
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Market research Product or service launch Sales strategy Marketing strategy
Skills
digital marketing sales & marketing business consulting business strategy research
Learner goals and capabilities

In this course, our students from Centennial College have been introduced to a broad range of business concepts, practices and theories relevant to today’s global business environment. Students have examined the interrelationship among functional areas of a business enterprise; specifically, human resources, operations management, marketing and sales, and accounting and finance. Students have developed an understanding of how these functional areas of business are impacted as the economy, technology, global competition, and consumer decision making continue to evolve.

Throughout this course students have developed and enhanced their ability to work effectively in teams, conduct research, analyze cases, and will begin to develop the skills and confidence requisite to delivering professional business presentations. These essential business skills have prepared our students for the professional demands of working on a project with your organization.

Learners
Certificate
Any level
12 learners
Project
10 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

Deliverables will vary for each organization.

Project timeline
  • May 10, 2022
    Experience start
  • September 15, 2020
    Student's will present Pitch Deck to the organization
  • October 3, 2020
    Assess, Research, Explore - Data Development
  • October 17, 2020
    Ideas and Design
  • October 31, 2020
    Discussion of initial findings, alternatives, options, recommendations with client. Develop next draft of project.
  • November 17, 2020
    Development of Project Document
  • August 27, 2022
    Experience end
Project Examples

Sample areas of focus for the students include, but are not limited to:

  • Analysis of new international business initiatives
  • Creation of Strategic Plans for existing and potential new business lines in global markets
  • Creation of Strategic Plans for global start ups, entrepreneurs, small businesses
  • Providing an international expansion strategy for a growing business.
  • Conceiving, designing and developing marketing initiatives/strategy
  • Developing market analysis
  • Developing SWOT analyses, Competitor information, Goal Definition, Inspired Ideas, , Action Steps, Strategy Review tools
  • Identifying the scope of a certain technology within a particular sector (ex. financial); understanding best practices for implementing this technology across the globe and developing strategies to position your company
Companies must answer the following questions to submit a match request to this experience:

Provide an evaluation of the project's meeting scope and expectations

Availability of required company information to support the project deadlines

Provide a dedicated contact to answer periodic emails and or questions from students throughout the term.

Would like to work with projects that have a international component