Virtual Internship - SPORT AND EVENT MARKETING
General
- Undergraduate; 3rd year
- 1 learner; teams of 4
- 360 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 5 projects wanted
- Canada
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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January 12, 2021Experience start
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September 12, 2020Project Scope Meeting
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April 24, 2021Experience end
Timeline
-
January 12, 2021Experience start
-
September 12, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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April 24, 2021Experience end
Overview
- Details
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Benefits to your company
Sport and Event Marketing students (individuals or teams) can: • Develop integrated marketing and media plans for arts, entertainment, cause-related marketing, and the sports industry • Plan, execute and evaluate comprehensive events utilizing project management and team-building skills • Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property, and the buyer.
Students are poised to succeed in the integrated work areas of sport, arts and entertainment, and not- for-profit enterprises. These students can examine and provide solutions to your organizations application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques.
- Learner skills
- Digital marketing, Competitive analysis, Sales & marketing, Business strategy, Marketing strategy
- Deliverables
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To be decided with the industry partner and academic internship coordinator.
Project Examples
*This is a co-op/internship which requires mentorship from a supervisor who is experienced/trained in Marketing.
* Interested employers should contact courtney.bartholomew@georgebrown.ca for information on next steps
*Students are available between January 11th - April 23rd and require a total of 360 hours.
Student abilities include:
1. Apply marketing concepts to industries directly associated with sports, arts, entertainment or causes.
2. Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics.
3. Plan, execute and evaluate comprehensive events utilizing project management and team building skills as required.
4. Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
5. Create professional and persuasive written, digital and other presentation formats using industry standard software.
6. Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Mentorship is required. Employers need to be trained/experienced in sport and event marketing, and willing to provide a safe and supportive learning enviroment.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.