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Fall 2023 Management and Digital Marketing Consulting

MGMT 7025
Closed
Fanshawe College
Fanshawe College
London, Ontario, Canada
MT
Mike Tucker
Educator
(7)
6
General
  • Undergraduate; 4th year
  • 6 learners; teams of 6
  • 45 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 6/12 project matches
  • Anywhere
  • Academic experience
  • Any company type
  • Business & management, Entertainment, Food & beverage, Hospitality, Insurance
Categories
Business strategy Communications Market research Competitive analysis Market expansion Sales strategy
Skills
situation analysis project scoping management digital marketing research
Project timeline
  • September 14, 2023
    Experience start
  • November 30, 2023
    Experience end
Overview
Details

Your organization will propose a business challenge, which students will tackle over 10 weeks (40+ hours). Students will define the problem, conduct a comprehensive situation analysis, formulate alternatives and recommend a strategy and implementation plan. Once the project scope has been agreed upon, the students provide the research, work and client relationship process.

Learner skills
Situation analysis, Project scoping, Management, Digital marketing, Research
Deliverables

Students will present their results in a final presentation in early December (dates will be determined with the organization and student team), and provide a copy of their final report. Meetings will take place online.


Included will be any specific collateral that was agreed the students would produce in the project scope, for your company's unrestricted use.



Interested companies will be contacted in the last week of August in preparation for an early September launch.

Project Examples

In the capstone project of the Honours BComm Management and Digital Marketing degrees, students will investigate a challenge or opportunity that your organization proposes, drawing on all the tools from previous courses and applying them to an outside client.


Students will define the problem, conduct a comprehensive situation analysis utilizing primary and secondary market research, formulate alternatives and recommend a viable business strategy with implementation plan.


Projects the students are well-equipped to work on include (but are not limited to):

  • Developing a business plan for a new business or new offering from an existing business
  • Developing a new product or launch plan
  • Rebranding or marketing of an existing product
  • Market research or competitive analysis
  • Expansion strategy
  • Digital marketing

Note: finance or human resource related projects will not be a good match for this cohort.